About US | The Optical Shop



The Optical Shop, Inc. together with Divinagracia, Santos, Barrios and Associates will by consistency in its operation, be established as the ICHIBAN of the optical industry in the Philippines and one of the best in Asia.


We are committed to the basic philosophy of creating the highest levels of customer satisfaction in the optical industry through the effective management and development of our people, our products and our operational and strategic methods.

We are committed to prove a high quality service at all times, combining clinical excellence with patient satisfaction, recognizing the contribution of all staff to the quality of patient care.

We are committed to improve the financial performance of the company

And we are committed to be the best by, amongst other things:


As envisioned 30 years ago, The Optical Shop Incorporated, a definitive name in the eyewear and eye care industry, began its pioneering concept of a one-stop eyewear center in 1986 with eye care service sales and fashion center, all under one roof. First popularized in the US, the local prime movers behind this innovative endeavor are Dr. Gil E. Divinagracia, a well-known Optometrist; Dr. Noel Santos, another Optometrist; and their friend, Engr. Cesar Mercado.

The Optical Shop was borne in response to the growing public need for the convenience of getting all their optical products in just one place. The Company fulfilled these needs, and at the same time, had grown into a very successful venture - trailblazing its way towards the forefront of the eyewear and eye care industry.

The shop now boosts of 23 branches in Metro Manila and nearby provinces. Each shop carries a wide variety of frames and sunglasses, from the classic to the newest models of renowned designers worldwide; the various types of lenses, eyewear accessories, and repair services. It has exclusive distribution rights for well-known brands such as Cerruti, American Optical (AO) Skymaster Sunglasses, Nigura, Genny, Byblos, Lafont, WallStreet, Blu-Jio, Enjoy, Newave, Aces Polo, Silhouette and other designer brands.

Quality Products & Service Par Excellence

The Optical Shop services are aptly supported by state-of-the-art computerized lens edging system and computer-aided eyewear selector, while making sure that all its branches are manned only by well-trained professionals- Ophthalmologists and Optometrists, back staffed by courteous and sufficiently trained personnel.

Further, it is constantly improving its business and professional services by putting up its own plastic lens surfacing laboratory at one of its branches, making it the first optical store chain to have such facility. But more than anything else, The Optical Shop continues to uphold its primary objective of providing the Filipino consumer with the best optical product and services at reasonable and competitive prices.

Through the years, The Optical Shop, has always been a front runner in the industry. Its has already set a trend, a new era for modern and upgraded optical service. And in the coming years, The Optical Shop, is expected to open up more branches to bring you the kind of services we are most proud of. Clearly, branches are evidence to The Optical Shop's continuing concern and active involvement in ushering the optical industry towards new heights, that of near at hand quality eyewear and eye care.